CLUTCH SPORTS WEAR
Clutch Sports Wear represents a personal endeavor where I put my design skills to the test in creating a dynamic sports brand. Despite the tight deadline of less than 24 hours, I rose to the challenge and crafted what you see here.
Central to the project was developing a versatile logo capable of seamlessly integrating across different platforms—from clothing to packaging and social media. The logo, though minimalist in its design, was meticulously crafted to ensure its adaptability and effectiveness in various applications.
At the heart of the logo lies an abstract symbol carefully designed to evoke a sense of motion, reflecting the energy and dynamism inherent in sports and athletic pursuits.
Scroll down to delve deeper into the journey of bringing this project to life.
